You'll get the exact copy in the photo
Parameters
More about the book
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.
Book purchase
Why People Buy, John O. Shaugnessy
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €1.61
Payment methods
We’re missing your review here.
- Title
- Why People Buy
- Language
- English
- Authors
- John O. Shaugnessy
- Publisher
- Oxford
- Released
- 1987
- Format
- Paperback
- ISBN10
- 0195040872
- ISBN13
- 9780195040876
- Series
- Rating
- 3 out of 5
- Description
- Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.